OUR STORY

Ours is a story about discovery.

A story fueled by curiosity, and one that finds inspiration in the places we’ve been, the people we’ve met, and the stories they’ve shared. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. The spirit of that fabled Roller Rabbit has remained close to our hearts, as a reminder that you can always find happiness...if you’re willing to look for it.

Roller Rabbit Girls Wearing Holiday Dresses Holding PresentsRoller Rabbit Girls Wearing Holiday Dresses Holding Presents

We believe life is an adventure. 

Roller Rabbit Blue Monkey Print
Roller Rabbit Tie Dye Stripe Sweat Sets

We let our true colors shine...

Perfection doesn't interest us. Our hope is to create our own world, where happiness is our truest measure of success.  We express this through print, pattern and palettes that make us smile, in pursuits that bring us delight, and a spirit of ease and play that makes it all more interesting.

Spreading Joy

Roller Rabbit goes beyond playful and vibrant clothes and accessories. Our mission is to spread joy, lift up others and make the world a little bit brighter. 

 In that spirit, we are thrilled to partner with Beam Impact, a female-founded social impact tech company that turns your spending power into direct funding for nonprofits. They’re curating a community of the most socially responsible brands around and we’re proud to be part of it--you can learn more about them here


The Roller Rabbit Community's Impact

1% of every Roller Rabbit purchase is donated to a nonprofit of your choice.
Check out the impact the Roller Rabbit community is making below.